At a co-creation lab that has built social infrastructure in collaboration with over 150 companies and institutions, I served as both Chief Strategy Officer (CSO) and Chief Marketing Officer (CMO). Originating from a strategic consulting firm founded by the former President of Boston Consulting Group Japan, the organization was involved in a wide range of consulting projects, where I also took on the role of project manager. Our core strategic vision was to realize a “DX firm that transcends the boundaries between internal and external organizations.” As part of this initiative, I led the design of the company’s new headquarters and spearheaded the development of an open-office space within the Shin-Marunouchi Building—located in Tokyo’s prestigious Marunouchi district, home to many major Japanese corporate headquarters. These efforts significantly elevated the firm’s public profile, positioning it beyond the conventional image of a startup. In addition to overseeing the company’s rebranding as a creative director, I was deeply involved in shaping recruitment and HR systems. My contributions played a vital role in establishing a cohesive corporate culture during the seed stage, laying the foundation for sustained growth and strategic visibility.

150を超える企業・機関との社会インフラを構築する協創ラボでは、CSO兼CMOとして就任した。元ボストン・コンサルティング・グループの日本法人代表取締役が設立した戦略コンサルファーム発の企業であることから、種々多様なコンサルティング業務のプロジェクトにて、マネージャーも兼任した。戦略として「社内外の垣根を超えたDXファームの実現」をグランドコンセプトにし、本社の移転に伴うオフィスデザインや、日本の大企業本社が集う丸の内にて新丸の内ビルディングのフロアをオープンオフィスとして開拓するなど、ステークホルダーに向けた施策を設計・展開することでスタートアップの枠を超えたPRに成功した。クリエイティブディレクターとしてのリブランディングや、採用・人事の制度設計に至るまで、幅広く業務に従事、シードラウンドにおける企業文化構築に多大な貢献を果たした。