I was commissioned by Takara Tomy to lead the marketing strategy and provide creative direction for the launch of new characters in the Transformers franchise. My responsibilities included developing the official website as well as character-specific service sites, and designing promotional campaigns tied to purchases made at both physical stores and e-commerce platforms. These initiatives aimed not only to boost engagement and purchasing motivation among existing fans but also to reach new audiences through broad and strategic public relations efforts.

タカラトミーより、トランスフォーマーの新規キャラクター展開のためのマーケティング業務及びクリエイティブディレクションの依頼を受けた。公式HPの展開及びキャラクター別サービスサイトの構築、実店舗やECサイトからの購入別キャンペーンの展開設計など、既存ファンへの購買意欲向上施策だけではなく、新規顧客の開拓についても広くPRを実施した。